koinophobia.dev
/nowLast updated July 20, 2026

What I'm doing now.

I'm in the proof stage: turning shipped products into real users, clients, feedback, and evidence — not more features.

The current chapter

My role at DraftKings ended in July 2026. Three years of high-volume sportsbook operations taught me exactly where products confuse people and where processes quietly break — and that ending turned into the push to build full-time instead of on the side.

So this chapter is simple: go deeper on Koinophobia Labs and the products, keep a targeted search open for the right salary role, and — most importantly — move from having built things to proving they're actually useful to someone other than me.

Active work

Koinophobia Labs

Selling and validating
Now
Running audit-first outreach and real sales conversations with Chicago-area small businesses, and shaping structured inquiry, booking, and AI front-office systems for local service work.
Next proof
The first repeatable paid engagement — a real business paying for a system that saves it time. Not another redesign.
Visit the studio

Career Forge

Live beta · paid tier closed
Now
Proving the paid path end to end before it reopens — durable fulfillment state, a signed-webhook drill, and a reconciliation against Stripe. Checkout stays shut until that runs.
Next proof
External users completing the full workflow, trusting the output, and paying because it materially simplifies their search.
Open Career Forge

Trendi

TestFlight · internal only
Now
Finishing the clean-state data-isolation check — it needs a second real Apple account on the test phone, which is the whole reason it's still open — then getting the build in front of the first ten creators.
Next proof
Creators using the output to publish, repeatedly — not another layer of polish.
See Trendi

You Know Ball

Web demo live · iOS uploaded, untested
Now
The engine, scoring, replay and receipts are built, and the web demo is live. Builds 26 and 27 reached App Store Connect and stopped there — so the next step is a tester group, not more features.
Next proof
Real players returning to argue, sharing their receipts, and caring about the outcome.
See You Know Ball

Proof I'm chasing

  • A first repeatable paid studio engagement.
  • A demonstrated Career Forge fulfillment path, then external users finishing the workflow.
  • Trendi's isolation gate closed, then the build in ten creators' hands.
  • A You Know Ball build assigned to a tester group and installed by someone who isn't me.
  • A salary role aligned with customer-facing AI and implementation work.

I'm still open to the right salary role — building the studio and staying open to strong work aren't in conflict. The clearest fits:

Customer Experience AIAI implementationProduct support / operationsTrust & safetyWorkflow automationCustomer-facing AI product

What I'm learning

Shipping isn't proving demand.

A product can be technically complete and commercially unproven at the same time. This chapter is about closing that gap, not widening it.

Distribution is part of the product.

Getting it in front of the right person is not a step after the work. It is the work.

Honest labels build more trust than launch language.

"Live beta" and "TestFlight-ready" earn more credibility than a confident "launched" that isn't quite true.

The easiest workflow usually wins.

People reach for the tool that removes the most friction, not the one with the most power.

AI should reduce repeated decisions, not judgment.

The best systems take the busywork and leave the human call intact.

What I'm deliberately not doing

  • Starting another product before the current ones are validated.
  • Calling a deployment customer proof.
  • Polishing away the lived problems that created these products.
  • Turning every conversation into a sales pitch.
  • Pretending the job search and the founder journey aren't happening at the same time.

Open door

Good reasons to get in touch right now:

  • You want to test one of the products.
  • You run a business with messy intake or follow-up.
  • You're hiring for a customer-facing AI or implementation role.
  • You're building something similar and want to compare notes.
Get in touch